Vision Statement
To be Africa’s foremost institution for customer relationship management (CRM) education, recognized globally for transformative learning, innovative research, and ethical leadership that shapes the future of businesses and societies.
Mission Statement
- Deliver World-Class Education
Provide rigorous and market-relevant postgraduate programs that empower students with cutting-edge CRM knowledge, preparing them to excel in both local and global markets. - Bridge Theory and Practice
Blend academic research with industry best practices, ensuring graduates can develop, implement, and evaluate effective CRM strategies to drive sustainable business growth. - Nurture Ethical Leaders
Foster a culture of integrity, respect, and social responsibility, developing professionals who champion ethical behavior and positive societal impact within their organizations. - Promote Thought Leadership and Collaboration
Encourage scholarly research and strategic partnerships with businesses, professional bodies, and international institutions to advance CRM knowledge and innovative solutions. - Support Lifelong Learning
Offer continuous education opportunities—through executive programs, workshops, and online modules—that upskill professionals and adapt to the evolving demands of the digital age.
Core Values
- Excellence
- We strive for academic and operational excellence, setting high benchmarks in teaching, research, and student support.
- Customer Centricity
- We uphold a customer-first mindset, recognizing that customer trust and satisfaction are essential for long-term success in any organization.
- Integrity
- We commit to ethical conduct and transparency in all our dealings, nurturing trust among students, faculty, partners, and the broader community.
- Innovation
- We encourage creative problem-solving and continuous improvement, leveraging emerging technologies and methodologies to enhance CRM practices.
- Leadership
- We groom visionary leaders who effectively influence and inspire teams, champion organizational excellence, and pioneer new frontiers in CRM.
- Collaboration
- We believe in cross-functional teamwork and mutually beneficial partnerships, recognizing that collective efforts foster innovation and growth.
- Lifelong Learning
- We promote a growth mindset, encouraging students, faculty, and alumni to pursue ongoing professional development and adapt in a dynamic global economy.
This comprehensive framework underscores the institution’s commitment to fostering expertise, ethical leadership, and innovative problem-solving in CRM, ensuring that graduates and partners alike benefit from a holistic, cutting-edge, and impactful learning experience.
